I have been thinking about writing such a post a while now. I can feel the time is right. In the past centuries, the western world has developed dramatically. Today, every country in europe is relatively far developed. However, countries in the asian room, still have this development ahead of them. This is a rather primitive and easy to recognize fact. However, it has drastic effects on the economies and on business models. In this post, I will expicitly look at companies operating in the Internet business. To be more exact, I will look at Google. This may sound boring, due to the massive amounts of text on Google, yet it is the company that demonstrates my thesis the best. The western world, with its highly developed industries, is from my point of perspective, concerning the finding of Knowledge in phase 1.5, while the developing world, is in phase pre 0.1 . In the western world, there is a lot of knowledge out there. With Google we find it. Done deal. In the developing world, this knowledge firstly has to be "activated" nd made acessible, by providing the infrastructure (Universities,schools,Internet etc.). The western world, is now making the next step. This next step, opens up a totally new market and a company that can press into this niche, will overthrone Google. It is the market of what I call "instantaneous" search. You have a problem and you want it solved. Now. You want acess to the knowledge housed in the net at this very moment and not wait untill youre back at your desktop pc. The technology has not yet been developed (btw. is not yet publicly available), however this will surely be the case soon.

